Where Learning Meets Fun with Doodi & Dum Dum!
Cute books, flash cards, worksheets & learning kits for Pre-Nursery, Nursery, LKG and UKG — loved by parents and trusted by schools across India.
Pick the perfect class for your little one
Premium books in 8×8 inch (Pre-Nursery) and A4 international size (Nursery, LKG, UKG).
For Parents & Kids
B2C • Direct customersShop premium learning books, flash cards, worksheets, learning kits and cute merchandise — all delivered to your doorstep with love.
- Class-wise curated books
- Free worksheets & rhymes
- Fast Razorpay checkout
School Zone
Schools • Bulk • FranchiseSpecial pricing for schools, distributors and bulk buyers — plus play school franchise opportunities with the Alex & Alice brand.
- School-grade curriculum
- Volume discounts & samples
- Franchise & partnership programs
Loved by little learners
Premium learning books & kits for curious minds
A complete learning ecosystem
Class-wise Books
Perfect books for every grade to support your child's learning journey.
Videos & Rhymes
Fun learning videos and rhymes to make education exciting & effective.
Free Worksheets
Practice made easy with downloadable worksheets for all subjects.
Fun with Merchandise
Explore our fun and cute merchandise for kids to learn and play!
